(FAT) Alternative Fashion Week 2013

It has been an exciting year for us thus far and we are so thrilled to be showing at (FAT) Alternative Fashion Week in a show put on by Fashion Takes Action this year!

This is our first large scale, professional fashion show and we cannot wait to have our new designs and styles strutted by some fabulous models on the runway.

We are on Friday April 26th @ 10:40pm at 213 Sterling Rd.

See you there!

xo

 

Slide1

Samba Vests-The LB Commercial

This weekend is the Brazilian weekend here in Toronto. Brazil holds a dear place in Consuelo’s heart-and is a place we hope to one day take the LB!

In order to properly celebrate this fantastic culture we present you with a LB commercial: Samba Vests.

Thank you so much to Salah Eldin and his friends Hassan, Adom, Bianca and Michael for making this video. We LOVE it!

Yard Trunk show and clothing SWAP

Join us this long weekend for our first ever Yard trunk show and clothing SWAP. You will find beautiful clothing, good tunes, sangria and chocolate.

We leave for Haiti on the 7th and would love to see you before we leave.

Bring your gently loved clothing and swap for some new finds, and browse the LB vests.

We would love to see you there this sunny long weekend!

We will be spending some time working at an orphanage run by a friend of ours while in Port-au-Prince. If you have any travel toiletries and no use for them, we ask that you bring them along to the event. We will bring the toiletries/school supplies etc to the orphanage. 

http://www.facebook.com/events/270401359732611/

Trunk Show

Last Thursday we hosted our LB Distilled Trunk Show at the FTA fashion showroom in the Distillery District. We had an amazing time! Thank you to all who came out to support and to shop.

A big thank you to Chocosol for providing us with a delicious spread of chocolate samples, drinking chocolate and local, organic fruits! If you want to know more about the amazing Michael Sacco and Chocosol, check them out here and you can ‘like’ them on facebook here

 

LB Addresses Fashion Focused Voluntary Initiatives

Dressing is such an international affair. Our garments often travel throughout the world before finding home (if only for a short while) in our closets and draping our backs. The cotton may have been grown in Texas before being shipped off to Shanghai where it is dyed, then sent to Hong Kong where the garment was brought to life. The finished product may then be sent to a central hub in Miami before it makes its way across North America to a retail outlet where it is sold at a price much lower than the international treatment it received should allow. So how do we understand this international phenomenon that is our clothing? How do we know how our clothing is made? By whom and under what socio-economic conditions? Did children make the clothing?  What chemicals are used in both the production and processing phases? What are the conditions of the country where the garment is made?

Alternatively, do we each have time to ask these questions each time we buy something? How do you even go about retrieving the answers to these questions? In a perfect world the answers would be simple; garments are made using high quality, sustainable fabrics, by fairly paid, well trained tailors working under ethical conditions. If this is not yet the case, how does one navigate the retail scene? We believe a voluntary initiative that addresses all these issues is the answer. A label or certification that clearly states to the consumer that they are buying something both sustainable and ethical-a label that is trusted and well understood.

In order to address these issues, I have been doing my master’s at Ryerson University for a year now in the Environmental Applied Science and Management Program. And while the program has reaffirmed the more you learn the less you know, I do feel as though some progress has been made-at least in my personal understanding of the textiles industry.

In order to convince myself that going back to school for two years was a worthwhile endeavor I have linked what we are doing at LB with my studies; Sustainable Fashion. I am researching current voluntary initiatives (or voluntary codes of conduct) for the fashion industry to assess strengths and weaknesses to determine the best areas for reform. There exist many voluntary initiatives for the fashion industry, yet none seem to tackle the issues from all aspects. Basically a voluntary initiative is an industry standard or code that companies adhere to on a voluntary basis-FSC certification, Fair Trade, Responsible Care-these are all voluntary codes.

Through research with Ryerson and ongoing engagement with LB we are attempting to decipher a new and innovative way to address the problem of voluntary initiatives in a

holistic and comprehensive way. We have found that current initiatives like the Better Cotton Initiative (BCI), Greenpeace Detox Challenge, Responsible Care, Fair Trade (etc) address only one or two aspects of the garment industry rather than looking at the entire process. Each of these voluntary initiatives is important as they have helped inform the larger population and the garment industry of areas that need readdressing in the textile industry. They are great starting points-a place to launch forward.

So, what do we propose? We aim to develop an initiative with input from designers, retailers, manufacturers, fiber producers and NGOs. This way we address the entire chain. There needs to be communication all along the supply chain. Designers can have huge input, after all, it doesn’t matter how much tensel or sustainable bamboo is being produced if designers are not using it in their designs. Beyond this, a campaign to increase consumer awareness in order to generate a greater understanding of voluntary initiatives is needed-one that clearly and matter of factly shows how a garment was made-a label/certification that consumers can trust. In this respect we see retailers acting as the proxies for consumers, doing the research on behalf of the consumers.

We leave for Haiti in just over a month for the better part of August. While there we will work again with INDEPCO on new LB designs as well as engage with manufacturers and designers in Haiti to get their input on changes needed for the industry. We are excited to place LB in a broader aspect-to critically look at our production to see where we can improve. We are cognizant of the fact that our garments are part of the international garment sector-our vests would have quite the decorated passport were they people.

Saturdays at the Distillery

We will be frequenting the FTA showroom in the beautiful and historic Distillery District for the next 5 Saturdays (starting this Saturday, June 16th) from 10:30-3:30.

55 Mill St
Arstcape building #76 Rm 202

We think you should come by and visit us, and of course check out the amazing local, eco and ethical fashions on showcase (and for sale) including those by the LB.

Grab a coffee from Balzac’s or some Soma Chocolate and pop in and say hi!

Media Hype

Check out LB in the media over the past little while, it’s been a busy and fun time for us!

We are working on new designs and new branding, all very hush hush:) but we’ll update with that soon. In the meantime check out our media buzz.

Waldorf Alumni Video featuring the LB starring Consuelo

http://vimeo.com/37692881

LB in NOW magazine

Emily Hunter rocking a LB vest at the Connect Beauty event at CSI in the Annex

Consuelo winning runner up for the Eveleen Dollery award at for the Toronto Fashion Incubator’s Passion for Fashion business worshop series.

LB vests on the runway at the Green Living Show

Kelly Drennan of FTA at the Green Living Show talks about LB and sustainable fashion!

http://www.youtube.com/watch?v=n7k5QS7vfNc

Anne modelling a LB vest on CHCH TV in Hamilton to promote the Green Living Show (2:10 on the clip).

http://www.chch.com/index.php/morning-live-blog/item/7596-sustainable-fashion

LB featured on both Trendhunter.ca and socialbusiness.org

http://www.trendhunter.com/trends/local-buttons

#12 on the top 40 young social entrepreneur list:

http://www.trendhunter.com/slideshow/young-social-entrepreneurs#12